Genuine Feature: Andrea V. Smoak

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Genuine Feature: Andrea V. Smoak of Life Branded

Well, I think that I have mentioned before that I have a Brand Strategist who created my banner above, and she is helping me with my personal brand as well. I asked her if I could do an interview with her, so that I could share her with you. I have decided to increase my sessions with her to get closer to my vision, as I feel she can help guide me in the right direction. Andrea is absolutely fabulous, and inspires me daily!

Your Business, Life Branded, has a phenomenal concept. Can you tell us more about what you do?

Sure, it’s my vision; or, should I say my passion and purpose to help others realize that for themselves. As an interior designer, I found myself completely overwhelmed; not just by the beauty of a place, but my clients and their choices. I found many of them worked in careers that weren’t represented in their lifestyle. I would conduct interviews, and found myself doing more of a personal analysis on how I could not only make a beautiful space, but also how this space could represent their authentic DNA.

Once, I had a client who was starting a new business, and of course they needed a logo, graphic package, etc. We would discuss how the interior space would support their Brand. It was a true disconnect. The next day I came back with a full proposal, which included a new store name, layout, logo, graphic package, store window ideas, as well as a full analysis of who the customer base should be and why. They were so impressed, they asked me; “how did I come up with this all in one night?” My response, simply it’s my passion. I continued on to explain that the business was not just a good idea; it is truly an extension of who you are.

If you dedicate time, money, and your entire being into an idea…it’s a part of you. If you research the most successful business today, the one thread is passion. Therefore, Life Branded is a branding boutique that helps people not just realize their dream, but puts it into action, then to paper and on to Brand reality.

What lead you in starting Life Branded?

My joy is in helping people realize their dream. I truly want people to understand the importance of their brand. Rather personal or in business; the intent is always to make a good impression. Wouldn’t it be nice if a person could walk away with a business card, walk in your home, or patronize your business, and without a question they identified it with you? That’s the importance of a good brand. I started Life Branded to assist new and current business owner, and individuals to simply have a great piece of passion and purpose.

Andrea, I have fallen in love with your blog; can you tell us what we can expect to see in your posts?

Thank you. We work really hard to find some of the best Life Brands around. The people we feature are really living through their passion. It’s a journey we love, and love to share with others. It’s our hope to inspire others with stories of people who are living through their purpose, passion, and Life Brand. We are inspired daily. We also want you to see how the entire package comes together, to support a consistent purpose.

We women often find ourselves trapped in unpleasant situations in life. Can you give us a little advice on how to break through our adversities?

Women tend to be very hard on themselves. It’s about the small things in life. I would tell women to listen and follow their inner voice, first. Second, “a person will tell you who they are the first time.” -Maya Angelou.

Set goals and don’t feel bad when you’re off schedule, it’s the end result that counts. Know your inner voice, that’s where your strength lies. Focus on happiness, not stress, and seek your purpose and live through your passions.

As far as women are concerned; who would be your greatest inspiration and why?

I would have to say my mom, it sounds typical I know. As an only child, she invested everything she had in me. My strength is her strength. She taught me everything I know. I’m her reward in life.

You are a very stylish women; what are some of your favorite stores?

Thank you, I appreciate the compliment. To be honest with you, I don’t have a particular store that comes to mind. As part of your Life Brand, you should know the correct style for…you. I can honestly say, the success of my style is not only tied to my Brand, but simply knowing what looks good on me.

What does your inner rhythm sound like?

Wow, good question! The sound is of a sweet beautiful breeze passing your ear; the whisper of earth and nature at its best.

Andrea, I have fallen in love with your blog; can you tell us what we can expect to see in your posts?

Thank you. We work really hard to find some of the best Life Brands around. The people we feature are really living through their passion. It’s a journey we love, and love to share with others. It’s our hope to inspire others with stories of people who are living through their purpose, passion, and Life Brand. We are inspired daily. We also want you to see how the entire package comes together, to support a consistent purpose.

Well, there you have it!  I am so fortunate to be able to go on this journey with Life Branded. :-)

**Please note this featured interview was published on the previous Genuine Elegance blog in 2010; but I wanted to update the photos and bring it here with me. One cannot move without their most treasured belongings; right? :-)

Kiss Kiss,

Kiran